In an age of electronic correspondence, sending handwritten letter is a rarity. According to the U.S. Postal Service’s annual survey, the average home only received a personal letter once every seven weeks in 2010, down from once every two weeks in 1987. Due to its infrequent use, when you send handwritten messages they’re seen as a thoughtful way to better connect with the reader. One of the many benefits of handwritten messages.
For example, when I receive parcel from one of my favorite online brands, the employees of the company send a personally handwritten message on a postcard along with the package. The added postcard a nice surprise that shows sincere gratitude from the company for my business.
Businesses can use this as an advantage and reap in the benefits of handwritten messages. Written messages can be used to better connect with customers and build customer relations. Studies show a personalized message can increase responses to a marketing campaign by 30-50%.
Here are some benefits of handwritten messages:
- Boosts consumer confidence and loyalty
- Strengthen your personal brand
- Grow customer base
- Effectively connect with audience
- Be a simple medium to communicate
What’s the lesson in all of this?
Email is great, it’s still the most effective online marketing medium but don’t forget a good old fashioned letter can work wonders as well.
In today’s virtual world having something in-hand and physical can get you noticed, as well as build customer loyalty. You can use the benefits of handwritten messages to thoughtfully connect with your customers and audience. A thank you note helps your builds your brand as personable. It helps to instill customer loyalty and build your customer base.
Here are some ideas that’ll get you started:
- Thank you notes for purchases
- Notes to loyal customers
- Holiday greetings/promotions notes
- Congratulatory notices
- Survey greeting letters
If writing a handwritten message seems overwhelming, why not try a “direct mail service” like the one below:
It’s not as personal as 100% writing your own but it still has that personal feel that people appreciate.
Something as simple as handwritten messages could impact your business and growth. Try it out sometime and replace an email and instead send handwritten messages. You may receive positive responses and appreciation from the recipient that will benefit your business for the better.