Content marketing: the right diet for content curation

Content marketing seems easy enough.  Curate a couple of articles online, blast them out in a newsletter or on a social site and BAM you’ve got clients, right?  Wrong.

There is a reason why some curators are successful and others fall short. It all comes down to the quality and diversity of the content being curated.

Providing a mix of resources (webinars, videos, articles, podcasts, case studies, etc..) and giving them context is the best way to get your point across.  Organize the content so it tells a story and doesn’t come across as a jumbled mess you put together haphazardly.

Here is how to achieve the perfect balance: 

Here comes an interesting adaption of the USDA food pyramid turned into a content marketing analysis tool: each level is briefly explained here, whereas a lot of work should be done at each level by all of us, dealing with […]

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