Lets take a look at how to create Gmail reports for emails you send with Gmail.
Let’s suppose you run a Yoga studio and send out this important email to twenty or so key clients. Your goal is to keep your studio front of mind with these people so they keep coming back and generally build your own personal brand as someone who is knowledgeable in the space.
At the end of the day you want to build better client retention because this leads to more revenue.
You’ve done the hard part by creating a compelling email. Your email is packed with useful tips and information about health and well being but you’d love to know who opens your emails and what content resonates with these people.
Knowing this arms you with more data on who to follow up with at a deeper level or what type of content to send out in your emails. Do people like reading articles on Yoga poses, nutrition or is more general health information received best.
Wouldn’t it be great to know that of your top 50 clients the 10 of them who regularly read your weekly Yoga Tips email attend your studio’s classes on average 30% more than people who do not read your emails.
Unfortunately, it’s very difficult to create Gmail reports on activity around your emails.
Here’s a video that explains how to track the performance of your emails using Flashissue.
- Create Gmail reports
- See specifically what people opened your emails
- Measure the content they click on
- Get high level analytics like the percentage of people who open your email
Start tracking the emails you send with Gmail by clicking here.