Introduction

This video on curating features Shel Holtz who has great experience in the realm of leveraging communication, having written several books on topics from corporate blogging to podcasting for business.

Here, Shel posits that search engines are no longer efficient in their primary function because of the sheer volume of data that is present on the web. To deal with this, companies are tapping into content curation in order to become relevant and trustworthy, and in turn drive traffic. Examples already include Petsmart and Clorox who curate within their respective web presence.

Speaker

Shel Holtz is a principal of Holtz Communication + Technology. He brings nearly 35 years of experience to his work developing content and communication strategies for large and mid-sized organizations.

Shel focuses on online and social media, internal communications, crisis management and other dimensions of organizational communication.

Key Takeaways

– Search engines have reached filter failure; no longer do they provide the best search results
– People turn to content curators to provide the best, most credible sources
– Your organization has the ability to become the trusted guide through curation